Howard Hanna expands into NYC with purchase of Elegran
Howard Hanna announced on Thursday that it would enter the New York City market after acquiring Elegran Real Estate, as one of the nation’s largest brokerages continues its expansion path amid the industry's larger consolidation trend....
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5 things to do today to give yourself a fighting chance on ChatGPT
Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business....
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Inside Zillow’s ChatGPT integration (and what it means for real estate)
In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails....
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6 intelligent tech tools every agent-landlord can leverage
Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools....
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Stop asking AI for tax advice (and start using it for this instead)
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise....
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Mortgage rates ebb as Powell hints at end of ‘quantitative tightening’
Fed chair dismisses suggestion that central bank could resume its purchases of mortgage-backed securities to bring down mortgage rates and improve housing affordability....
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Here’s what top agents do in the 1st 60 minutes of their day
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable....
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How AI helped me get 110K views posting 30 times a day for 30 days
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action....
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Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. ...
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Zillow’s ChatGPT integration sets off alarm bells for industry leaders
There were strong reactions this week to Zillow's integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI....
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